The illusion of 3D, and its ability to amaze people, makes mapping an efficient means of communication, which works well with large audiences.
Immersive virtual reality allows the user to experience a scene in 360°, to interact with it, and move around inside it, increasing the level of emotional involvement.
Exciting users with active entertainment experiences increases the awareness of the product being promoted undefined.
The opportunities presented by visual technologies mean that new and surprising spaces can be created.
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